Growth ๐ŸŒณ 129

[ํ”„๋กœ๋•ํŠธ ์ง€ํ‘œ] 2. ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ : โ‘ฃ Retention ์ง€ํ‘œ

๋ณธ ์ฝ˜ํ…์ธ ๋Š” 'ํ”„๋กœ๋•ํŠธ(Product) ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ' - ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜ ๊ฐ•์˜ ์ˆ˜๊ฐ• ํ›„ ํ•™์Šต ๊ธฐ๋ก์ž…๋‹ˆ๋‹ค. ์•„๋ž˜ ์œ ํŠœ๋ธŒ ํŽ˜์ด์ง€์—์„œ ํ•ด๋‹น ๊ฐ•์˜ ์ „์ฒด ๋‚ด์šฉ ์˜์ƒ์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. https://www.youtube.com/watch?v=3ICPB0xWmpk ์œ ์ตํ•œ ๊ฐ•์˜ ๋ฌด๋ฃŒ๋กœ ์ œ๊ณตํ•ด์ฃผ์‹  ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜๊ป˜ ๊ฐ์‚ฌ ๋ง์”€ ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๐Ÿ™‡‍โ™€๏ธ · ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜ ์†Œ๊ฐœ : https://www.minwookim.kr/ ๐Ÿ“Œ ๊ฐ•์˜ ์š”์•ฝ ๋ฆฌํ…์…˜์„ ์ธก์ •ํ•˜๋Š” ์ง€ํ‘œ ๊ฐœ๋…๋“ค์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ํ”„๋กœ๋•ํŠธ๋ฅผ ๋ณด๋Š” ๋‹ค์„ฏ๊ฐ€์ง€ ๋ Œ์ฆˆ ๐Ÿ‘€ 1. Acquisition (ํš๋“) 2. Activation (ํ™œ์„ฑํ™”) 3. Engagement (์ธ๊ฒŒ์ด์ง€๋จผํŠธ) 4. Retention (๋ฆฌํ…์…˜) 5. Monetization (์ˆ˜์ตํ™”) ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ..

[ํ”„๋กœ๋•ํŠธ ์ง€ํ‘œ] 2. ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ : โ‘ข Engagement ์ง€ํ‘œ

๋ณธ ์ฝ˜ํ…์ธ ๋Š” 'ํ”„๋กœ๋•ํŠธ(Product) ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ' - ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜ ๊ฐ•์˜ ์ˆ˜๊ฐ• ํ›„ ํ•™์Šต ๊ธฐ๋ก์ž…๋‹ˆ๋‹ค. ์•„๋ž˜ ์œ ํŠœ๋ธŒ ํŽ˜์ด์ง€์—์„œ ํ•ด๋‹น ๊ฐ•์˜ ์ „์ฒด ๋‚ด์šฉ ์˜์ƒ์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. https://www.youtube.com/watch?v=3ICPB0xWmpk ์œ ์ตํ•œ ๊ฐ•์˜ ๋ฌด๋ฃŒ๋กœ ์ œ๊ณตํ•ด์ฃผ์‹  ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜๊ป˜ ๊ฐ์‚ฌ ๋ง์”€ ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๐Ÿ™‡‍โ™€๏ธ · ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜ ์†Œ๊ฐœ : https://www.minwookim.kr/ ๐Ÿ“Œ ๊ฐ•์˜ ์š”์•ฝ ํ”„๋กœ๋•ํŠธ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ๋ฅผ ์ธก์ •ํ•˜๊ธฐ ์œ„ํ•œ Breadth, Depth, Frequency, Efficiency ๊ฐœ๋…, ๊ทธ๋ฆฌ๊ณ  ๊ทธ์— ๋งž๋Š” ์ง€ํ‘œ๋ฅผ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ํ”„๋กœ๋•ํŠธ๋ฅผ ๋ณด๋Š” ๋‹ค์„ฏ๊ฐ€์ง€ ๋ Œ์ฆˆ ๐Ÿ‘€ 1. Acquisition (ํš๋“) 2. Activation (ํ™œ์„ฑํ™”) 3. Engagement (์ธ..

[LeetCode] 1158. Market Analysis I

๐Ÿ“ข ๋ณธ ํฌ์ŠคํŒ…์— ํ™œ์šฉ๋˜๋Š” ๊ธฐ๋ณธ ๋ฌธ์ œ ๋ฐ ์ž๋ฃŒ ์ถœ์ฒ˜๋Š” ๋ฆฌํŠธ์ฝ”๋“œ Problems, https://leetcode.com/problemset/all/์ž„์„ ๋ฐํž™๋‹ˆ๋‹ค. โœ” ๋ฌธ์ œ https://leetcode.com/problems/market-analysis-i/description/ Market Analysis I - LeetCode Can you solve this real interview question? Market Analysis I - Table: Users +----------------+---------+ | Column Name | Type | +----------------+---------+ | user_id | int | | join_date | date | | favorite_brand ..

[ํ”„๋กœ๋•ํŠธ ์ง€ํ‘œ] 2. ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ : โ‘ก Activation ์ง€ํ‘œ

๋ณธ ์ฝ˜ํ…์ธ ๋Š” 'ํ”„๋กœ๋•ํŠธ(Product) ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ' - ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜ ๊ฐ•์˜ ์ˆ˜๊ฐ• ํ›„ ํ•™์Šต ๊ธฐ๋ก์ž…๋‹ˆ๋‹ค. ์•„๋ž˜ ์œ ํŠœ๋ธŒ ํŽ˜์ด์ง€์—์„œ ํ•ด๋‹น ๊ฐ•์˜ ์ „์ฒด ๋‚ด์šฉ ์˜์ƒ์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. https://www.youtube.com/watch?v=3ICPB0xWmpk ์œ ์ตํ•œ ๊ฐ•์˜ ๋ฌด๋ฃŒ๋กœ ์ œ๊ณตํ•ด์ฃผ์‹  ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜๊ป˜ ๊ฐ์‚ฌ ๋ง์”€ ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๐Ÿ™‡‍โ™€๏ธ · ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜ ์†Œ๊ฐœ : https://www.minwookim.kr/ ๐Ÿ“Œ ๊ฐ•์˜ ์š”์•ฝ Activation ๊ด€๋ จํ•ด์„œ๋Š” ์–ด๋–ค ์ง€ํ‘œ๋ฅผ ๋ด์•ผ ํ•˜๋Š”์ง€, Setup Moment, Aha Moment, Habit Moment ๊ฐœ๋…๊ณผ ํ•จ๊ป˜ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ํ”„๋กœ๋•ํŠธ๋ฅผ ๋ณด๋Š” ๋‹ค์„ฏ๊ฐ€์ง€ ๋ Œ์ฆˆ ๐Ÿ‘€ 1. Acquisition (ํš๋“) 2. Activation (ํ™œ์„ฑํ™”) 3. Engagement (..

[ํ”„๋กœ๋•ํŠธ ์ง€ํ‘œ] 2. ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ : โ‘  Acquisition ์ง€ํ‘œ

๋ณธ ์ฝ˜ํ…์ธ ๋Š” 'ํ”„๋กœ๋•ํŠธ(Product) ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ' - ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜ ๊ฐ•์˜ ์ˆ˜๊ฐ• ํ›„ ํ•™์Šต ๊ธฐ๋ก์ž…๋‹ˆ๋‹ค. ์•„๋ž˜ ์œ ํŠœ๋ธŒ ํŽ˜์ด์ง€์—์„œ ํ•ด๋‹น ๊ฐ•์˜ ์ „์ฒด ๋‚ด์šฉ ์˜์ƒ์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. https://www.youtube.com/watch?v=3ICPB0xWmpk ์œ ์ตํ•œ ๊ฐ•์˜ ๋ฌด๋ฃŒ๋กœ ์ œ๊ณตํ•ด์ฃผ์‹  ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜๊ป˜ ๊ฐ์‚ฌ ๋ง์”€ ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๐Ÿ™‡‍โ™€๏ธ · ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜ ์†Œ๊ฐœ : https://www.minwookim.kr/ ๐Ÿ“Œ ๊ฐ•์˜ ์š”์•ฝ Acquisition(ํš๋“) ๊ด€๋ จํ•ด์„œ๋Š” ์–ด๋–ค ์ง€ํ‘œ๋ฅผ ๋ด์•ผ ํ•˜๋Š”์ง€ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ํ”ํžˆ๋“ค LTV(Lifetime Value) ์ง€ํ‘œ๋ฅผ ๋ณด๋ผ๊ณ  ํ•˜๋Š”๋ฐ, ์™œ LTV ์ง€ํ‘œ๊ฐ€ ์Šคํƒ€ํŠธ์—…์— ๋ฌด์šฉํ•œ์ง€, ๊ทธ ๋Œ€์‹  ์–ด๋–ค ์ง€ํ‘œ๋ฅผ ๋ด์•ผ ํ•˜๋Š”์ง€ (Payback Period) ์•Œ๋ ค๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ :..

[ํ”„๋กœ๋•ํŠธ ์ง€ํ‘œ] 1. Proxy Metric

๋ณธ ์ฝ˜ํ…์ธ ๋Š” 'ํ”„๋กœ๋•ํŠธ(Product) ์ง€ํ‘œ ์„ค์ • ํ”„๋ ˆ์ž„์›Œํฌ' - ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜ ๊ฐ•์˜ ์ˆ˜๊ฐ• ํ›„ ํ•™์Šต ๊ธฐ๋ก์ž…๋‹ˆ๋‹ค. ์•„๋ž˜ ์œ ํŠœ๋ธŒ ํŽ˜์ด์ง€์—์„œ ํ•ด๋‹น ๊ฐ•์˜ ์ „์ฒด ๋‚ด์šฉ ์˜์ƒ์„ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. https://www.youtube.com/watch?v=3ICPB0xWmpk ์œ ์ตํ•œ ๊ฐ•์˜ ๋ฌด๋ฃŒ๋กœ ์ œ๊ณตํ•ด์ฃผ์‹  ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜๊ป˜ ๊ฐ์‚ฌ ๋ง์”€ ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ๐Ÿ™‡‍โ™€๏ธ · ๊น€๋ฏผ์šฐ ๊ฐ•์‚ฌ๋‹˜ ์†Œ๊ฐœ : https://www.minwookim.kr/ Thinker-Practitioner ๊น€๋ฏผ์šฐ์ž…๋‹ˆ๋‹ค. ๊ทธ๋กœ์Šค, ํ”„๋กœ๋•ํŠธ, ๋งค๋‹ˆ์ง€๋จผํŠธ, ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜, ๊ทธ ์™ธ ์ผ๊ณผ ๊ด€๋ จ๋œ ๊ธ€์„ ์ด๋”ฐ๊ธˆ์”ฉ ์”๋‹ˆ๋‹ค. ์Šคํƒ€ํŠธ์—… ์ปจ์„คํŒ…, ์ฝ”์นญ, ์ž๋ฌธ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. www.minwookim.kr Proxy Metric ๊ฐ€์ •์ด ๋งŽ์ด ๋“ค์–ด๊ฐ„ ๊ฐ„์ ‘์ ์ธ ์ง€ํ‘œ 'ํ™œ์„ฑ ์‚ฌ์šฉ์ž', ์ธ๊ฒŒ..

[LeetCode] 1070. Product Sales Analysis III

๐Ÿ“ข ๋ณธ ํฌ์ŠคํŒ…์— ํ™œ์šฉ๋˜๋Š” ๊ธฐ๋ณธ ๋ฌธ์ œ ๋ฐ ์ž๋ฃŒ ์ถœ์ฒ˜๋Š” ๋ฆฌํŠธ์ฝ”๋“œ Problems, https://leetcode.com/problemset/all/์ž„์„ ๋ฐํž™๋‹ˆ๋‹ค. โœ” ๋ฌธ์ œ https://leetcode.com/problems/product-sales-analysis-iii/description/ Product Sales Analysis III - LeetCode Can you solve this real interview question? Product Sales Analysis III - Table: Sales +-------------+-------+ | Column Name | Type | +-------------+-------+ | sale_id | int | | product_id | int | ..

[LeetCode] 1045. Customers Who Bought All Products

๐Ÿ“ข ๋ณธ ํฌ์ŠคํŒ…์— ํ™œ์šฉ๋˜๋Š” ๊ธฐ๋ณธ ๋ฌธ์ œ ๋ฐ ์ž๋ฃŒ ์ถœ์ฒ˜๋Š” ๋ฆฌํŠธ์ฝ”๋“œ Problems, https://leetcode.com/problemset/all/์ž„์„ ๋ฐํž™๋‹ˆ๋‹ค. โœ”๋ฌธ์ œ https://leetcode.com/problems/customers-who-bought-all-products/ Customers Who Bought All Products - LeetCode Can you solve this real interview question? Customers Who Bought All Products - Table: Customer +-------------+---------+ | Column Name | Type | +-------------+---------+ | customer_id | int | | ..

[LeetCode] 608. Tree Node

๐Ÿ“ข ๋ณธ ํฌ์ŠคํŒ…์— ํ™œ์šฉ๋˜๋Š” ๊ธฐ๋ณธ ๋ฌธ์ œ ๋ฐ ์ž๋ฃŒ ์ถœ์ฒ˜๋Š” ๋ฆฌํŠธ์ฝ”๋“œ Problems, https://leetcode.com/problemset/all/์ž„์„ ๋ฐํž™๋‹ˆ๋‹ค. โœ” ๋ฌธ์ œ https://leetcode.com/problems/tree-node/ Tree Node - LeetCode Can you solve this real interview question? Tree Node - Table: Tree +-------------+------+ | Column Name | Type | +-------------+------+ | id | int | | p_id | int | +-------------+------+ id is the primary key column for this table. Each row ..

[LeetCode] 602. Friend Requests II: Who Has the Most Friends

๐Ÿ“ข ๋ณธ ํฌ์ŠคํŒ…์— ํ™œ์šฉ๋˜๋Š” ๊ธฐ๋ณธ ๋ฌธ์ œ ๋ฐ ์ž๋ฃŒ ์ถœ์ฒ˜๋Š” ๋ฆฌํŠธ์ฝ”๋“œ Problems, https://leetcode.com/problemset/all/์ž„์„ ๋ฐํž™๋‹ˆ๋‹ค. โœ” ๋ฌธ์ œ https://leetcode.com/problems/friend-requests-ii-who-has-the-most-friends/description/ Friend Requests II: Who Has the Most Friends - LeetCode Can you solve this real interview question? Friend Requests II: Who Has the Most Friends - Table: RequestAccepted +----------------+---------+ | Column Name | Ty..